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About Dean Donaldson

Dean Donaldson is an Ad:Tech veteran, global futurist and Fellow of the RSA, well-known for his views on humanising technology. A visionary and initiator, he evangelises about cultural advancements, industry convergence and shifting consumer behaviour. He is also Co-Founder and Director of the global transformation firm, Kaleidoko.
15 03, 2018

A Fantasy Bracket for the Queen Crowd

By |2018-03-20T11:38:23+00:00March 15th, 2018|Innovation, Interviews|0 Comments

A Fantasy Bracket for the Queen Crowd The strategy behind ‘RuPaul’s Drag Race All Stars’ Fantasy League. For RuPaul’s Drag Race All Stars fan Justin Cooter, watching the show every Thursday night isn’t just a ritual, it’s a competition. Cooter has been a fan of VH1’s Drag Race and its All Stars spin off [...]

15 02, 2018

GDPR and how it will affect your website

By |2018-04-16T10:59:54+00:00February 15th, 2018|Research|0 Comments

Important information on upcoming GDPR changes We apologise in advance for the length of this post, but we feel the following information is important for our clients. Please do take a few minutes to read through this post thoroughly and don’t hesitate to reach out to us direct if you wish to discuss further. [...]

15 11, 2017

Meet the men who foretell the future of media: Majority Report 2030

By |2018-04-16T11:04:08+00:00November 15th, 2017|Innovation, Speaking, Research|0 Comments

Meet the men who foretell the future of media: Majority Report 2030 AI is the new god and techno religion will change the world, say Kaleidoko's Jonathan Tavss and Dean Donaldson. There are 8.3 billion connected devices on planet earth right now – that's more than the entire human race. However, it's not reached [...]

10 11, 2017

Data Lakes are the AI answer to Targeting

By |2018-04-16T11:24:05+00:00November 10th, 2017|Innovation, Speaking, Research|0 Comments

Highlights from day two of AdAsia in Bali Thursday, with insight from Kaleidoko The promise of AI is well-known, but Dean Donaldson of Kaleidoko said there are still big issues with unleashing its potential. The biggest is the walled gardens in which our data online currently lives. “I am yet to see an ad [...]

9 11, 2017

In the Future, Chatbots Will Complement Customer Service

By |2018-04-16T11:10:16+00:00November 9th, 2017|Innovation, Speaking, Research|0 Comments

In the Future, Chatbots Will Complement Customer Service The second day of AdAsia 2017 opened with a session "Majority Report: Future of Media 2030". Interestingly, this session brought the technology company Kaleidoko, explore more in the matter of artificial intelligence technology (AI, Artificial Intelligence) and the role of chatbot in helping humans in the [...]

8 11, 2017

AdAsia Interview: Gen Z and Big Data

By |2017-11-24T12:53:19+00:00November 8th, 2017|Innovation, Speaking, Interviews, Research|0 Comments

AdAsia Interview: Gen Z and Big Data Kaleidoko's Jonathan Tavss and Dean Donaldson discuss their presentation Majority Report 2030. Interview at AdAsia 2017.

17 02, 2017

Wherefore Art Though, Middle Man?

By |2017-02-17T11:14:08+00:00February 17th, 2017|Innovation, Strategy|0 Comments

With technology and customer experience advancements, married with further capabilities in Artificial Intelligence, the “middle man” – or Broker – will soon take on the same role as the Shakespearean language – longingly outdated. Call it what you may, but we are entering a period of Disintermediation – where the middle man that has held [...]

19 01, 2017

A View to 2017 and Beyond

By |2021-04-26T13:40:27+00:00January 19th, 2017|Research, Innovation, Strategy|1 Comment

Transforming Our World With the new year and the 50th anniversary of CES behind us, we have published our projections looking at the continual technological impact on everyday lives around the world. Broken down into three sections – Audience and Media, Technology and Innovation, and Industry Advancements – we have taken [...]

21 06, 2016

2020 Television: Evolution or Revolution

By |2016-10-23T13:33:47+00:00June 21st, 2016|Speaking, Innovation|0 Comments

View the full presentation on Slideshare From PromaxBDA Station Summit, Las Vegas in June 2016. Fragmented. Expensive. Inflexible. Disingenuous. Obese. That’s reality TV for the new millennial viewer. The simple pleasure of TV viewing has been hijacked - and we are all being held hostage. TV’s evolved into paying huge [...]

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