We feel that brands have got it all wrong.
The last few decades have seen incredible pressures for quick-return profits with very little concern for sustainability. Organizations have wrapped themselves in top-down structures and silos that are making it impossible to adapt. Being focussed so much on what needs to get out the door and the minutiae of details, they’ve lost sight of the big picture – what they were actually meant to deliver.
Today we face exponential technological growth and increased cultural expectations. So-called ‘challenger’ brands, are gaining notoriety and upsetting the apple-cart. People are seeking clear purpose and challenging organizations to reflect their passions. It’s simple. People want to make a difference, yet archaic systems and departmental rules and policies, are stifling innovation and opportunity.
Something needs to change.
We see future brands as fluid environments. With measured guidelines that enable businesses to continually embrace change, progress organically happens. This is the evolution and development of the Brand OS – a foundation for businesses to gain flexibility and growth.
When we break it down, an Operating System (OS) is the core structure that manages the internal and external functions of any given device. It is the fluid base layer that provides common services for dynamic solutions to effectively, securely and interchangeably run. But it is more than that…
Operating Systems are actually launch pads – enabling developers to take flight and create programs that build upon the core and expand potential for activity, productivity and collective growth.
Can you imagine your computer or phone without all those incredible apps that actually open the device into a world of new possibilities – way beyond what the manufacturer had originally conceived? It takes a shiny object and turns it into an expression of lifestyle.
Isn’t that what organizations are supposed to be enabling?
Welcome to our new world.