Which new technologies, according to futurist Dean Donaldson, will shape the future - and what opportunities will this bring to the TV industry? Keynote speaker Dean Donaldson threw a glimpse into the future on Tuesday at the Goldbach Round Table on "SmartTV". In an interview with HORIZONT, he explains how Second Screen can be [...]
Facebook: Reaction, Retaliation or Revolution? As advertisers and end-users alike react to the data breach that leaves people’s information open to exploitation, it’s time for Media Behemoths to step up. For well over a decade I have been warning the Ad:Tech industry that this gross assumption of implicit control over data was going to [...]
Dean Donaldson and Jonathan Tavss of Kaleidoko said the future was undoubtedly targeted advertising. With the average individual leaving his or her digital footprint, marketers would be able to target in a very focused manner and achieve results quicker and cheaper. Technology to power advertising's futureThe most interesting picture of what the future held for [...]
A Fantasy Bracket for the Queen Crowd The strategy behind ‘RuPaul’s Drag Race All Stars’ Fantasy League. For RuPaul’s Drag Race All Stars fan Justin Cooter, watching the show every Thursday night isn’t just a ritual, it’s a competition. Cooter has been a fan of VH1’s Drag Race and its All Stars spin off [...]
AdAsia Interview: Gen Z and Big Data Kaleidoko's Jonathan Tavss and Dean Donaldson discuss their presentation Majority Report 2030. Interview at AdAsia 2017.