ABS-CBN, the Philippines’ largest entertainment and media conglomerate, maintains a global operation based in the San Francisco Bay area serving the needs of the 10 million Filipinos living in diaspora around the world. With a core business in media and entertainment (primarily shows, news and sports), they also provide other services such as remittance, shipping, shopping and more so as to always be in service to the Filipino. The world for this community, or family, is Kapamilya. As content is the key offering and revenue generator, they were receiving damages worth millions because of illegal distribution via website piracy. Kaledioko was brought in to help position the content to this culture-rich Kapamilya to help stem the tide of piracy.