Criteo are able to use machine-learning to place the right product in front of shoppers. Brands are grasping to try and understand this advertising technology and how it can benefit them? Yet, too often cutting-edge technical products are reduced to mere features and benefits when presented, or worse, over-saturated with lengthy descriptions and bullet points. With events and speaking opportunities galore, and a global sales team eager to showcase new innovations and generate buzz, there was a real need to own each and every stage. With a background in delivering thought-leadership keynotes around the world, Dean Donaldson was asked if he could assist.