Kaleidoko executed industry analysis and bubbled up the real market opportunities surrounding the growth of Social and Streaming Media Services, determined through the product evaluation and interviews with key stakeholders. During the process, it was determined that the existing brand “PixSee” and it’s identity did not best position the company as a forward-thinking company, as it was reflecting more on ‘pixel-based’ machine learning then the ‘human-like’ deep learning. Reflecting upon a desire to humanize the brand, Kaleidoko unearthed the benefits of shifting back to the previous company iteration of “WeSee” and sought to build out the brand identity, value offerings and all messaging. Offering resources to act as the eCMO (effective CMO), this moved on to creating a new website including all content, investor one-sheets and presentation decks focussed on specific sectors, engaged in product development and back-end demo interfaces and set in motion PR outreach to align the company for growth potential, creating the new industry sector “Viz:Tech”. To further meet the needs for drawing investors in, Kaleidoko led the orchestration among the ownerships other properties in order to produce an symposium in London focused on AI that attracted 100+ investors, triggering conversations that culminated in the initial seed round funding.