Loyalty is just a game

By |2017-03-16T14:54:47+00:00March 15th, 2017|Strategy|0 Comments

In a world where we chant the values found in the convergence of big data, technology and loyalty, it is surprising how few companies manage to do it right. While most large retailers and food chains have mobile apps, CRM infrastructure (of some kind) and loyalty programs, we still seem to be marooned on [...]